Wear Red campaign: Part 2
So three weeks later I’m finally getting around to posting phase 2 of the Wear Red campaign. My two week vacation with nothing to do really cut into my posting schedule.
Anyway, for the second part of our Wear Red campaign we installed a series of exterior elevator door graphics across campus. All of the photos were shot in one day at the same location, and feature various in-season sports (at the time they were taken) along with a student group. We’ll continue to do these with athletic teams and specific student groups as the year progresses.
I love the way these turned out—it’s definitely a unique utilization of advertising space—and all the students had a great time participating, except for the two football players that had to squat down the whole time. If you’re on Illinois State campus you should begin seeing these over the next couple weeks, so go check them out. And also check out Wear Red Part 1 from a few weeks ago. Enjoy!