A qwik repost

If you haven’t already heard, Netflix recently announced it was splitting the company into two separate services. DVDs will now be shipped through Qwikster, ironically the slower of the two services, while streaming online content will remain Netflix. Forbes’ Sasha Strauass posted this yesterday, claiming this mistake to possibly overshadow the recent Netflix price hike. He makes a valid point that this move is destroying the brand that Netflix has spent the last few years trying to build. Fortunately the Netflix CEO promised to keep the Qwikster envelope red (whew…brow wipe).

Hasting’s Folly: The Netflix/Qwikster Quagmire


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